Bnice with Bpost
Nowadays we mainly remember each other’s birthdays thanks to Facebook, still one of the most popular platforms online. B-post therefore wants to create a profile for elderly in homes ,send friend requests to their relatives and other people they might know, so when the big day gets closer… They’ll get a notification and react by writing a birthday message on their wall.
Bpost is a leading postal service in Belgium, they came up with the idea to convert bday wishes on facebook to postal card where they deliver it to elderlies.
TAGS: Art Direction, Copy Writing, Motion Design