Mexx: Zebra Catwalk
Street is main source of inspiration when it comes to new trends for clothing. People get curios when they see passengers with new style of outfits passing by. They get even more curios when they like certain clothes but they don’t know where to buy them.
Therefore Mexx decides to throw a catwalk show right in middle of street at zebra crossing to attracts everybody’s attention and introduce its new season’s outfits.
TAGS: Art Direction, Creative Concept, Advertising